Sprout

Packaging and branding was created for GE’s new line of LED grow lights. The line features Daylight, Daylight Red, and Daylight Blue light bulbs.  The core value behind the brand is sustainability. To reflect this value, customers are encouraged to upcycle the packaging. After removing the grow light, the packaging can be reused as a seed starting container. When the plant is ready, it can be planted container and all in the garden. The paper and cardboard will quickly biodegrade.   The science and terminology around grow lights can be difficult for new buyers to understand. To help customers make an educated purchase, definitions for wattage, lumens, and kelvin are listed. Directions for using SPROUT are also listed so that customers can have successful results.  To visually communicate the brand’s connection to sustainability, a recycled look is achieved with overprinting and a distressed texture on grocery bag paper.